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CASE STUDIES


In most cases our work remains client confidential, but here are some examples of the kind of projects we are involved with.

Technology Start-up


International patents had been filed for a new technology spun out from a university with potential for uses across different industry sectors. The challenge was first to establish the market reaction to the technology since several years had lapsed since its origination. We identified the priority target markets and explored different business models that would enable market penetration considering the competitor products and the changing perspective of government for the market need for these products.

This involved mapping out the market and the supply chain, a mixture of government agencies, corporates and SME’s, all intertwined. This enabled us to create a situation where market pull could be created and build a viable business case.

Hyper-local Media


A government agency is leading a hyper-local media project where new technologies combined with new business models are required to deliver new local media ventures to help build society in the UK. Traditional local media is under threat due to an explosion of choice for consumers and advertisers.

Our role in this project is to synthesise and analyse the work of 20 demo projects around the UK and provide strategic guidance to the creation of viable business models. This requires special consideration to the regional variations, demographics, financial modelling and technology roadmaps.

International expansion


The client had a successful business in the UK and was seeking to explore international markets. The service required localising for different markets and therefore research was required to establish the most logical market entry strategy.

When establishing a business internationally different business models can be adopted. We assessed the pros and cons of the different alternatives, wrote a business case that advised an appropriate business development strategy. We were also able to provide some assistance with business development in these overseas markets.

 

 

Viability analysis


The success of this new technology was largely dependent on its technical feasibility and viability analysis. The viability analysis required a detailed understanding of customers’ functional and emotional needs.

The economic viability analysis required assessment from a service operator perspective. The pricing models was important to establish to ensure this wouldn’t be a barrier to adopted yet still bring economic benefits to the customer.

Other aspect such as liability, responsibility, operating licence, moral and ethical issues were also assessed and written into the final report.

Incubation centre education


The project involved researching case studies of leading firms for a specific industry type and then supported the client with a talk and workshop at the incubation centre. We provided webinars covering the business models of different industry sectors. Our research library has been made available to university incubators in the UK, throughout Europe and in Latin America.

 

 
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